Ideas from IIMA (February 2020)

Feb 2020 (Banner 1)

Feb 2020 (Banner 2)

Feb 2020 (Banner 3)

Feb 2020 (Banner 4)

Feb 2020 (Banner 5)

Past Issue Authors (February 2020)

Prof. Akshaya Vijayalakshmi

Prof. Akshaya Vijayalakshmi

Ideas for Practice

Advertising to Children and Parental Responses

Prof. Akshaya Vijayalakshmi

Understanding the role of service recovery strategies in reducing customer churn in an emerging market

Prof. Sourav Borah

Networks and Caste

Prof. Pritha Dev

Economic Sutra: Ancient Indian Antecedents to Economic Thought

Prof. Satish Y. Deodhar

From the Classroom

Creative and Cultural Businesses Programme (CCBP)

Prof. Amit Karna & Prof. Anchal Jain

Institutional Initiatives

The New Vikram Sarabhai Library

Dr. Anil Kumar H

Social Media Updates